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Case study: outdoor cinema ticketing
From a rained-out night to a smarter third edition: how Taht El Amar runs outdoor cinema on Blend
Taht El Amar brought outdoor cinema to Lebanon, selling beanbags and VIP lounges online and at the door, with its own team running the door on Blend's devices. When its second edition had to be canceled for weather, Blend refunded every ticket instantly, and the data from both screenings is now shaping which film plays at the third.
- 2 editions on Blend
- Kaslik & Beit Mery, Lebanon
- Beanbags & VIP lounges
Published and last updated
- Ticketing, check-in & dataBlend
- Organized byTaht El Amar
Taht El Amar at a glance
Taht El Amar is an outdoor cinema concept in Lebanon, built around seating rather than standing room or folding chairs: beanbags for general admission and lounges for VIP guests. Two editions have run on Blend so far, with a third in planning.
Blend (blendapp.ai), an event ticketing and registration platform for organizers in Lebanon and the UAE, ran the ticketing, the white-label event page and the door for both editions, all on devices operated entirely by Taht El Amar's own team, with no Blend staff on site.
- Taht El Amar is an outdoor cinema event in Lebanon that sells seating by type: beanbags for general admission and lounges for VIP guests, instead of standard general admission.
- Blend sold Edition 1 at Boha in Kaslik, Lebanon (180 tickets) and Edition 2 at The Neighborhood in Beit Mery, Lebanon (around 150 tickets), both online in advance and at the door on the night.
- When Edition 2 was canceled for weather, Blend refunded every ticket holder instantly from its own side, with no manual refund requests for the organizer to process.
- Taht El Amar's own team runs QR check-in at the door on Blend's devices, after a single training session, with no Blend staff required on site.
- Post-event data from Blend showed Taht El Amar which movie performed and which attendees liked which film, and the organizer is using it to choose the lineup for its third edition.
| Event | Taht El Amar |
|---|---|
| Organizer | Taht El Amar |
| Event type | Outdoor cinema, a new concept in Lebanon |
| Editions on Blend | 2 held, with a third in planning |
| Locations | Boha, Kaslik, Lebanon (Edition 1); The Neighborhood, Beit Mery, Lebanon (Edition 2) |
| Ticketing | Paid; online presale and walk-in sales at the venue |
| Ticket types | Beanbags (general admission) and lounges (VIP) |
| Tickets sold | 180 (Edition 1); around 150 (Edition 2, before it was canceled for weather) |
| Blend's role | Ticketing by seat type, white-label event page, self-run QR check-in, promo codes and guest lists, ads-to-page tracking, post-event data intelligence |
| Main Blend features used | White-label page, QR check-in and devices, door sales, promo codes, guest lists and invites, ads linking |
What was Taht El Amar?
Taht El Amar is an outdoor cinema concept: screenings held outside, with the audience seated on beanbags or in VIP lounges rather than standing or on folding chairs. It is a new kind of event for Lebanon, with no existing ticketing playbook to borrow from.
Edition 1 ran in Lebanon, at Boha in Kaslik, from Thursday 27 to Friday 28 August 2026, screening Grown Ups and How to Lose a Guy in 10 Days and selling 180 tickets. Edition 2 ran at The Neighborhood in Beit Mery, also in Lebanon, around 26 to 27 September 2026, with roughly 150 tickets sold before it was canceled for weather. A third edition is now in planning.
The problem before Blend: a platform that didn't fit outdoor cinema
Taht El Amar had already tried a competitor's standard event-ticketing setup, and it didn't fit. Outdoor cinema doesn't sell like a concert or a club night: seating has to be sold by type, beanbags separately from VIP lounges, and the standard platform had no clean way to do that.
Without it, the team was left running things manually: registration forms and WhatsApp messages, with invitees scattered across guest lists, direct messages and group chats, and no single place holding every attendee, paying or invited, in one list.
How Taht El Amar runs on Blend
Taht El Amar now runs its ticketing, its door and its post-event analysis on Blend, all from one system its own team operates directly. It is the same event ticketing platform organizers in Lebanon use for everything from community runs to product launches.
Ticketing by seat type
Outdoor cinema seating isn't one-size-fits-all: beanbags are general admission, lounges are VIP. Taht El Amar sells both as separate ticket types, online in advance and as walk-ins at the venue, inside one system, so every seat, whichever type, lands in one attendee list.
A white-label event page
Taht El Amar's screenings live on their own branded page rather than a generic shared listing, so the event looks and feels like theirs, not like a line item on a competitor's directory.
Self-run QR check-in
Blend trained Taht El Amar's team once, and they ran the door themselves for both editions on Blend's own devices, scanning tickets at entry with no Blend staff on site.
Promo codes and guest lists
Discounts and invited guests move through the same flow as paid tickets, so comped seats and sold seats sit on one attendee list instead of a separate spreadsheet or door list.
Ads linked to the page
Taht El Amar's ad campaigns point straight at the event page, so the team can see what each campaign actually brought in, not just how many people clicked.
Data intelligence after the event
Post-event analysis on Blend shows which movie performed and which attendees liked which film: the input Taht El Amar is using to choose what plays at its third edition.
The moment that proves it: a canceled night, refunded instantly
Any outdoor event can be rained out. What happens next, to a crowd that already paid, is where a ticketing platform either protects an organizer's reputation or costs them one.
Edge cases Blend handled
A weather cancellation, refunded the moment it happenedEdition 2 was canceled because of the weather after around 150 tickets had already been sold. Blend refunded every one of those tickets instantly from its own side, the moment the event was canceled, with no manual refund requests for Taht El Amar to chase down one by one.
An organizer running its own doorTaht El Amar's team was trained once on Blend's check-in devices, then ran the door alone for both editions, without a Blend representative on site.
A new concept with no existing playbookA competitor's standard ticketing setup didn't suit an outdoor cinema built around seat types rather than general admission. Blend's did.
What running on Blend showed
Across two editions, Taht El Amar sold out its first screening's planned run, weathered a canceled second one without a single refund dispute, and walked away with the audience data to plan its next move.
180tickets sold at Edition 1, Boha, Kaslik, Lebanon
~150tickets sold at Edition 2 before it was canceled for weather
2editions run on Blend, with a third in planning
0manual refund requests chased down after the cancellation
| Edition | Venue | Dates | Tickets sold | Status |
|---|---|---|---|---|
| Edition 1 | Boha, Kaslik, Lebanon | 180 | Held: screened Grown Ups & How to Lose a Guy in 10 Days | |
| Edition 2 | The Neighborhood, Beit Mery, Lebanon | ~150 | Canceled for weather; refunded instantly | |
| Edition 3 | To be announced | In planning | Not yet held | Planned |
Why this case study matters
The standout isn't the screenings themselves, it's what happened after them. Blend's post-event data showed Taht El Amar which movie worked and which audience liked which film: insight the organizer is now using to pick what plays at its third edition. Pair that with the instant refunds on the one night that went wrong: Blend protected the audience's trust on the worst possible night, and handed the organizer a smarter edition three.
More from Taht El Amar
Questions about Taht El Amar and its ticketing
Taht El Amar is an outdoor cinema concept in Lebanon that sells seating by type rather than general admission: beanbags for standard seating and lounges for VIP guests.
Taht El Amar is organized by Taht El Amar. Two editions have run on Blend so far, with a third in planning.
Edition 1 was held in Lebanon, at Boha in Kaslik, from Thursday 27 to Friday 28 August 2026. Edition 2 was held at The Neighborhood in Beit Mery, also in Lebanon, around 26 to 27 September 2026, and was canceled for weather.
Taht El Amar's Edition 1, at Boha in Kaslik, Lebanon, screened Grown Ups and How to Lose a Guy in 10 Days.
Taht El Amar sells two ticket types: beanbags for general admission and lounges for VIP guests, both bookable online in advance or at the door on the night.
Taht El Amar's own team checks guests in with Blend's QR devices. Blend trained the team once, and they ran the door themselves for both editions, with no Blend staff on site.
Edition 2 was canceled because of weather after around 150 tickets had been sold. Blend refunded every ticket instantly from its own side the moment the event was canceled, so the organizer had no manual refund requests to process.
Yes. When an organizer cancels an event on Blend, ticket holders can be refunded instantly from Blend's side, without the organizer processing each refund request one by one.
Blend (blendapp.ai) is an event technology platform for organizers in Lebanon, the UAE and the wider GCC. It combines online ticketing, access control with QR door scanning, white-label event websites, and live sales and entry data in one system.
From the screen to your event
Take what ran at Taht El Amar to your own event
- The ticketingSell seating by typeThe same setup Taht El Amar uses: beanbags and VIP lounges as separate ticket types, sold online and at the door, in one system.See ticket types on Blend
- The doorRun check-in yourselfTrain your own team on Blend's devices and run the door without a Blend representative on site.See QR check-in
- The costPricing and feesNo setup cost. Free events stay free. On paid events the processing fee is paid by the buyer.See the pricing
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Put your next event
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