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This policy explains how Blend collects, uses, shares and protects personal data when you use the Blend platform, applications and website.
Blend FZC LLC (“Blend”, “we”, “us”), Business Centre, Sharjah Publishing City Free Zone, Sharjah, United Arab Emirates (Licence No. 4417899.01), is the controller of the personal data described here, except where an Organizer acts as controller for the data generated by its own Events (see Section 6).
This policy applies to Attendees, Organizers and visitors who use the Platform, in the UAE, Lebanon and internationally. It should be read with our Terms of Service and Cookie Policy.
| Category | Examples |
|---|---|
| Identity & contact | Name, email, phone, date of birth, gender, country, and account credentials. |
| Transaction | Tickets and credentials purchased, order history, cashless top-ups and spending, amounts, currency, and partial payment details (we do not store full card numbers). |
| Event & attendance | Events viewed or attended, check-in and access records, ticket types and add-ons selected. |
| Device & usage | IP address, device and browser type, app version, identifiers, pages and features used, and interactions, collected via cookies and similar technologies. |
| Location | Approximate location derived from IP, and, only with your permission, more precise location for on-site or map features. |
| Communications | Messages, support requests, and your marketing preferences. |
| AI interactions | The questions and instructions you give our AI assistant, the responses it returns, voice recordings and their transcripts where you use voice features, and the conversation history retained to keep a conversation coherent. |
| Purpose | Legal basis |
|---|---|
| Providing the Platform, processing orders, issuing credentials, running check-in and cashless | Performance of a contract with you |
| Payments, fraud prevention, security and access control | Legitimate interests; legal obligation |
| Customer support and service communications | Performance of a contract; legitimate interests |
| Analytics, improving and securing the Platform | Legitimate interests |
| Providing AI assistant, voice and drafting features, and reviewing content reported to us | Performance of a contract with you; legitimate interests in keeping the features safe and accurate |
| Marketing, audience re-engagement and personalised offers | Consent, where required, or legitimate interests; you may opt out at any time |
| Complying with law, tax, and lawful requests | Legal obligation |
We do not sell your personal data.
Parts of the Platform use artificial intelligence. Our assistant (“Blenny”) answers questions about an Organizer’s own events and sales, drafts events from a description, and can be used by voice. This section explains what that means for your data.
We do not build our own models. The processing is carried out by Google (Gemini), Anthropic (Claude) and ElevenLabs (speech synthesis and transcription), acting as our service providers on our instructions. These providers may process the content outside your country of residence. See Section 9.
Before workspace data is sent to a model, it is passed through an automated filter that removes credential-shaped values (such as keys and tokens) and marks free text written by third parties so it is treated as data rather than as instructions. We also apply content-safety settings to the models we call. These measures reduce risk; they do not eliminate it.
AI output can be incomplete or wrong. It is provided to assist you, not as financial, legal, tax or professional advice, and you remain responsible for what you do with it — including checking any event, price or communication drafted with its help before you publish or send it.
We do not use AI to make decisions that produce legal effects concerning you or that similarly significantly affect you. Decisions about payouts, refunds, account restrictions and access are made by people, using automated systems only as an input.
Where an AI response is shown to you, you can report it from the screen it appears on. A report sends us the question, the response and the conversation it belongs to, so that our team can review it. Reports are reviewed by people, not resolved automatically. You can also contact us using the details in Section 17.
Conversation history is kept, and trimmed to recent messages, so a conversation stays coherent between turns; reported conversations are kept for as long as needed to review and act on the report. Voice recordings are processed to produce a transcript and are not retained by us beyond that processing. See Section 10 for our general approach to retention.
The AI features are part of the Organizer tools and are not directed to children. See Section 14.
Blend operates from the UAE and works with partners in Lebanon and other countries, so your data may be transferred to and processed outside your country of residence. Where we transfer data internationally, we take steps to ensure an appropriate level of protection, including contractual safeguards, as required by applicable law.
Retention of AI conversations and voice recordings is described in Section 8. Otherwise, we keep personal data only for as long as necessary for the purposes above, including to provide the Platform, meet legal, tax and accounting obligations, resolve disputes and enforce our agreements. Transaction and financial records are typically retained for the period required by law; account and usage data are retained while your account is active and for a reasonable period afterwards.
We use technical and organizational measures designed to protect personal data against unauthorized access, loss or misuse, including access controls, encryption in transit, and restricted processing. No system is completely secure, and you are responsible for keeping your credentials confidential.
Subject to applicable law (including, where relevant, the UAE Personal Data Protection Law, Lebanese data-protection provisions, and the EU GDPR), you may have the right to: access your data; correct it; delete it; object to or restrict certain processing; withdraw consent; receive a copy in a portable format; and lodge a complaint with your local supervisory authority. To exercise these rights, contact us at the address below. We may need to verify your identity, and some rights are subject to legal limits.
You can opt out of marketing at any time through the unsubscribe link in our messages, your account settings, or by contacting us. We may still send you essential service messages about your account, orders and Events.
The Platform is not directed to children under 18, and we do not knowingly collect their data without appropriate consent. If you believe a child has provided data without consent, contact us and we will take appropriate steps.
We use cookies and similar technologies as described in our Cookie Policy, where you can also manage your preferences.
We may update this policy from time to time. We will post the updated version with a new effective date and, where changes are material, take reasonable steps to notify you.
Privacy enquiries and rights requests: privacy@blendapp.ai
Blend FZC LLC, Business Centre, Sharjah Publishing City Free Zone, Sharjah, United Arab Emirates.
Questions about this policy? Contact us.