Promoter Sales Dashboard

The end of the who sold what conversation

Most promoter teams still run on screenshots, a shared spreadsheet and memory. The night ends, somebody adds it up, and the count never matches what each promoter believes they brought in.

On Blend, attribution happens at checkout. Each sale that comes through a promoter's code or link is recorded against that promoter when the buyer pays, on the same system that issues the ticket and scans it at the door. It is part of the Blend ticketing platform, not a separate tool to reconcile.

A code and a tracked link for every promoter

Add a promoter and they get a code. The code works two ways at once: it credits the sale to them, and it can give their buyers a discount you choose, so there is a reason to use it.

• A tracked link per event. The tap is recorded on Blend's side before the buyer lands on your event page, with the promoter's code already applied.
• One workspace wide code that works on any of your events, plus event specific links when you want them.
• Switch a promoter off without deleting their history.
• Export the promoter list and its numbers when you need them outside Blend.

What you see for each promoter

For every promoter in the list you see the tickets attributed to them, the revenue those tickets brought in, the commission they have earned, what you have already paid and what is still owed. Open one to see their sales event by event.

Referrals that do not qualify under your rules are listed separately with the reason, so a number that looks too good can be checked.

Commission rules you set once

You decide how each promoter is rewarded, and Blend does the arithmetic.

• Commission as a share of the sale or as a flat amount per sale.
• Tiers that change the commission once a promoter passes a number of sales.
• First touch or last touch attribution, for the case where a buyer clicked two promoters' links.
• A campaign window, so a code only earns between the dates you choose.
• A per buyer cap, so one buyer cannot inflate a promoter's count.

Paying promoters and keeping the record

You pay your promoters the way you already do. Blend keeps the record: each promoter's page shows what is owed now, you record a payout when you make one with the amount, the currency and a note, and the history stays with the promoter. The owed figure moves as you go.

A dashboard for the promoter too

Promoters stop asking you for their numbers when they can see them. Send a promoter a private link to their own dashboard: it is read only, it shows their performance and nothing else, and you can revoke the link at any time. If you sell from a white-label ticketing website, the dashboard link uses your domain.

How to set up promoter tracking

1. 1

   Add your promoters

   Open Promoters in the organizer console and add each person with a code. Create an event first if you are new to Blend.

2. 2

   Set commission and discount

   Choose what each promoter earns and what their buyers save.

3. 3

   Share the links

   Copy each promoter's tracked link for the event and send it to them, with their dashboard link.

4. 4

   Watch sales and settle

   Follow tickets per promoter as they sell, then record payouts against what is owed.

Built for nightlife, concerts and anyone with a street team

Promoter tracking matters most where sales are driven by people: club nights, concerts and festivals. See nightlife events on Blend and how the same codes work for concert ticketing.

Promoters are part of Blend's paid plans. See how pricing works, read about ticketing in Lebanon, or contact us to move your promoter team over.