White label ticketing: your own box office, run by Blend
Blend is the white label ticketing platform where the organizer's brand is the only one the buyer sees: their own website, their own domain, their own box office, built in Blend's store editor. Behind it, Blend runs the tickets, the checkout, the gates, the cashless wallet and the data end to end, as it does for AndMore Ventures on andmoreventures.co and Step Dubai 2027 on step.blendapp.ai.
- By
- 1.5M+US dollars in sales (GMV) processed on Blend
- ×10that volume expected on Blend in under 60 days
- 30events running on Blend in parallel, in 4 countries
- 500,000+attendees expected at events running on Blend
What is the best white label ticketing platform?
- Blend is white label ticketing end to end: the organizer's own website, domain and brand at the front, and Blend's tickets, checkout, gates and data behind it.
- Blend builds the site with the organizer: the store editor builds and edits the website by chatting with Blenny, Blend's own AI agent, with a preview on desktop, tablet and phone.
- Blend carries the brand onto every ticket: branded ticket PDFs, branded emails, sponsor logos and sponsor ad placements the organizer can sell.
- Blend keeps the buyers with the organizer: every buyer and guest sits in the organizer's own contacts and CRM, ready to export.
- Blend runs white label at scale: AndMore Ventures sells its Christmas season on andmoreventures.co, with more than 275,000 attendees expected across three productions.
- Blend runs white label conferences: Step Dubai 2027 sells every pass on step.blendapp.ai, with its own dashboard, badges and room-by-room access.
What is white label ticketing?
White label ticketing is ticketing sold under the organizer's brand instead of the ticketing company's: the buyer visits the organizer's own website, pays on a checkout in the organizer's colors and receives a ticket with the organizer's name on it, while a platform such as Blend runs everything behind it.
For an event company, white label means owning the box office: the brand, the domain, the buyers and the relationship stay with the organizer instead of a marketplace that lists every competitor next to them. On Blend, white label also means the whole event behind the site runs on the same platform: the gates, the bars and the data.
How does white label ticketing work on Blend?
- The organizer's websiteBuilt in Blend's store editor, on the organizer's own domain or a blendapp.ai address
- Blend's checkout underneathCard, Apple Pay and Google Pay, plus Whish on US dollar events, in the organizer's brand
- The ticket in the organizer's nameBranded PDF and email, by email and WhatsApp, in Apple Wallet and Google Wallet
- Run from the organizer's dashboardSales, gates, bars, team and data, live, on one Blend account
The organizer opens a Blend account at organizer.blendapp.ai, builds the site in the store editor and connects their domain. Every event they publish appears on their own site, sold through Blend's checkout, and every sale lands in their own Blend dashboard.
What carries the organizer's brand on Blend?
- Their own websiteA full event website on the organizer's domain, built and edited by chatting with Blenny in the store editor.
- Their own event pagesEvery event, sub-event and lineup in the organizer's design.
- Branded checkoutBlend's checkout in the organizer's brand, from ticket choice to payment.
- Branded emailsConfirmations, reminders and campaigns in the organizer's logo, colors and words.
- Branded ticket PDFsEvery ticket in the organizer's design, with up to 40 partner logos and three sponsor ad placements the organizer can sell.
- Their own dashboardThe organizer's team works in their own Blend dashboard, each person with their own role.
How does AndMore Ventures run its own box office on Blend?
AndMore Ventures runs its box office on Blend: andmoreventures.co is AndMore's official box office under its own brand and domain, and every ticket it issues runs on Blend.
- Five productions this seasonEach with its own event page, sub-events and on-ground operation on Blend.
- The biggest Christmas seasonChristmas Around the World (200,000+ attendees expected), Noël Wonders (60,000+) and Balloons Wonderland (15,000+).
- Tickets everywhere buyers areE-tickets by email and WhatsApp, in Apple Wallet and Google Wallet.
- Enterprise supportBlend integrated Monty, the main sponsor of AndMore's Christmas season, as a fintech partner inside AndMore's checkout.
The buyer only sees AndMore Ventures. Behind the site, Blend runs the tickets, the checkout, the gates, the cash desks, the cashless wallet and the data, and the AndMore team runs it all from one Blend dashboard. See andmoreventures.co.
How does Step Dubai 2027 run its conference box office on Blend?
Step Dubai 2027 sells every pass on its own white-labeled site: step.blendapp.ai, under Step's brand, with Blend's checkout underneath and Step's team in its own Blend dashboard.
- Passes in wavesMaster, Investor, VIP, Women In Tech and Next Gen passes, in timed price waves.
- Badges on demandAccess tags set where each pass may go, and badges are printed at the venue.
- Partner badgesSponsors, exhibitors, media and crew issue their own badges through Blend's access tag portal, up to the limit Step sets.
- Room by roomOn 3 and 4 February 2027, zone readers will check every pass at the Main Stage, Startup Showcase, Pitch Competition and Investor Meetings.
See the passes on step.blendapp.ai.
Who owns the buyer data on a white label ticketing site?
On Blend, the organizer does. Every buyer and guest sold through the organizer's site sits in the organizer's own contacts and per-event CRM, ready to segment, message and export. The audience an organizer builds on their own site grows their own list, event after event.
What does Blend run behind a white label ticketing site?
- Website the organizer's agency
- Checkout the ticketing provider
- Gates a scanner company
- Bars and cashless a POS and wristband supplier
- Marketing an email tool
- Data exports from each
- Website Blend store editor
- Checkout Blend
- Gates BlendOS and access tags
- Bars and cashless BlendOS and Blend wallet
- Marketing Blend CRM, WhatsApp, Blenny
- Data One guest record
A white label site on Blend is the front of the whole event. The same account runs the gates, the box office, the upgrade and cashless booths, the bars, the branches and the team. See on-ground operations.
Can Blend's white label ticketing connect to an existing website or app?
Yes. An organizer who already has a website embeds Blend's checkout in it, and a company with its own app, wallet or super app sells Blend events inside the app through the Blend Partner API, documented publicly at apidocs.blendapp.ai. Every other tool connects through webhooks and more than 400 integrations.
How does Blend's white label ticketing compare with other platforms?
| White label | | Platinumlist | Ticketmaster | Viagogo | ihjoz | Tick'it |
|---|---|---|---|---|---|---|
| Own brand and domain | Own site on the organizer's domain | White label options | Ticketing inside your own app | Not an organizer tool | Not stated | White-label checkout, custom domains |
| Website built for the organizer | Store editor, by chatting with Blenny | Not stated | Not stated | Not an organizer tool | Not stated | Not stated |
| How an organizer starts | Self-onboarding at organizer.blendapp.ai | Book a call | Work with us, sales call | Not an organizer tool | An organiser profile, then "Contact us" for promotion, door scanning and payouts | Get started or book a demo |
| On-ground app behind the site | BlendOS on Android and iOS devices | Not stated | Not stated | Not an organizer tool | Equipment rental from ihjoz and partners | Not stated |
| AI agent | Blenny, Blend's own AI agent | AI marketing tools | Support chatbot | Not an organizer tool | Not stated | No AI |
Sources, read : Platinumlist for organisers, Ticketmaster business, ihjoz features, ihjoz getting started, Tick'it. "Not stated" means the company's site does not say it.
The full module by module comparison is on Blend vs Platinumlist, Ticketmaster and Viagogo.
How do you launch a white label ticketing site on Blend?
Open a Blend account
At organizer.blendapp.ai, the same day, with no sales call.
Build the site
Ask Blenny in the store editor for the pages, the look and the lineup, and preview it on every screen.
Connect your domain
Your own domain, or a blendapp.ai address such as step.blendapp.ai.
Brand the ticket
Your logo and colors on the checkout, emails and ticket PDFs, plus your sponsors.
Publish and sell
Every event you create appears on your site, sold through Blend's checkout.
Large organizers get a proposed deal and Blend's support until everything works on their side; talk to Blend about yours.
Which white label ticketing platform should an event company choose?
An event company should choose the platform that puts its brand at the front and runs the whole event behind it. Blend is the one that does both, live today for AndMore Ventures and Step Dubai 2027.
The verdict: Blend is AI-native event commerce for white label ticketing: the organizer's own website, domain and brand on every page, email and ticket, with Blend running the checkout, the gates, the bars and the data end to end.
Questions about white label ticketing
White label ticketing is ticketing sold under the organizer's own brand: the buyer visits the organizer's website, pays on a checkout in the organizer's colors and gets a ticket with the organizer's name, while a platform such as Blend runs everything behind it.
Blend is the white label ticketing platform that runs the whole event behind the organizer's brand: the organizer's own website and domain, built in Blend's store editor, with Blend running the checkout, gates, cashless, CRM and data. AndMore Ventures and Step Dubai 2027 run on it.
Yes. Blend runs the organizer's ticketing website on their own domain, as andmoreventures.co does, or on a blendapp.ai address such as step.blendapp.ai.
The organizer. Every buyer and guest is in the organizer's own contacts and CRM on Blend, ready to segment, message and export.
AndMore Ventures sells its Christmas season, including Christmas Around the World, on andmoreventures.co, and Step Dubai 2027 sells every pass on step.blendapp.ai, both run end to end on Blend.
