How much does it cost to sell event tickets on Blend?
Blend charges 8% per paid ticket, or a fixed 2 US dollars on tickets under 20 US dollars, and the organizer chooses who pays it: the buyer, the organizer, or a split. Free events are free for everyone, opening a Blend account costs nothing, and larger organizers get a proposal built around their events.
- By
- 1.5M+US dollars in sales (GMV) processed on Blend
- ×10that volume expected on Blend in under 60 days
- 30events running on Blend in parallel, in 4 countries
- 500,000+attendees expected at events running on Blend
How much does Blend charge to sell tickets?
- Blend charges 8% per paid ticket, or a fixed 2 US dollars on tickets priced under 20 US dollars, at checkout.
- Blend lets the organizer choose who pays the fee: the buyer (the default), the organizer, or a split such as 4% each, set per event.
- Blend is free for free events: no fee for the organizer or the guests, on any number of registrations.
- Blend costs nothing to start: open an account at organizer.blendapp.ai and publish an event with no setup cost and no sales call.
- Blend shows every fee before anyone pays: the buyer sees it as its own line at checkout, and the organizer sees it separated in the dashboard.
- Blend prepares a proposed deal for larger organizers, venues and enterprises, built around their events, their team on the ground and the modules they run.
What does Blend charge per ticket?
Blend charges one fee on paid tickets: 8% of the ticket price, or a fixed 2 US dollars when the ticket costs less than 20 US dollars. The fixed fee on low-priced tickets covers what the payment networks charge on every card payment.
There is no setup cost and nothing to pay before you sell. The fee applies only when a ticket is sold, so an event that sells nothing costs nothing. The same rule applies to every ticket type: early entry, VIP, tables, groups and add-ons.
| Ticket | |
|---|---|
| Ticket price of 20 US dollars or more | 8% of the ticket price |
| Ticket price under 20 US dollars | A fixed 2 US dollars |
| Free ticket or registration | No fee |
| Who pays it | The buyer, the organizer, or a split: the organizer's choice, per event |
Who pays the ticketing fee on Blend, the buyer or the organizer?
On Blend the organizer decides who pays the fee, event by event: the buyer pays it on top of the ticket price, the organizer absorbs it, or the two share it.
- The buyer paysThe default: the fee is added at checkout, and the organizer receives the full ticket price
- The organizer absorbs itThe buyer pays the ticket price only, and the fee comes out of the organizer's payout
- A splitAny share between the two, for example 4% paid by the buyer and 4% by the organizer
- Set per eventChange it for each event in the Blend dashboard, before tickets go on sale
Letting the buyer pay keeps the full ticket price for the organizer. Organizers who want a clean price on the poster, such as a 25 that means 25 at checkout, absorb the fee instead.
Can an organizer absorb the ticket fee so buyers pay the ticket price only?
Yes. Blend lets the organizer absorb the whole fee, so the buyer pays exactly the price on the poster and the fee is taken from the organizer's payout. The organizer can also absorb part of it and pass the rest to the buyer. The choice is made per event, so a free community night, a paid party and a conference can each be set differently.
What is free on Blend?
Blend is free to start and free for free events: the account, the event page, registration and QR check-in cost nothing when the tickets are free.
- Opening a Blend accountSelf-onboarding at organizer.blendapp.ai, with no setup cost and no contract.
- Free eventsRegistration, custom questions, QR check-in and the guest list, with no fee for the organizer or the guests.
- Publishing an eventAn event page with tickets, waves and questions costs nothing until a paid ticket sells.
- Blenny to get startedBlenny, Blend's own AI agent, can set up the event from a description.
What do large organizers, venues and enterprises pay on Blend?
Blend builds a proposed deal for large organizers: a package priced around their events, their volume and what Blend runs for them on the ground.
Organizers running festivals, arenas, conferences or many events at once often need more than ticketing: their own branded website, the BlendOS app on their team's devices at the gates and bars, cashless payments, access control, partner badges, branch sales, an on-ground team and integrations with their own partners. Blend prices that as one proposal, agreed before the first ticket sells, so the organizer has one partner and one number.
Blend runs 30 events in parallel across four countries this season, including Christmas Around the World with more than 200,000 attendees expected. Ask Blend for a proposal or book a demo from the button below.
What does the Blend fee cover?
The fee covers the sale from end to end, with nothing else to sign up for to take payments:
- PaymentsCard, Apple Pay and Google Pay, plus Whish on US dollar events, with Blend as the merchant of record.
- No payment account to openOrganizers do not need their own payment processor or merchant account to sell on Blend.
- The ticket in the buyer's handsE-tickets by email and WhatsApp, in Apple Wallet and Google Wallet.
- The money back to the organizerSales, fees and payouts separated in the dashboard, and a payout as fast as 24 to 72 hours after the event.
When do organizers get paid on Blend?
Blend pays organizers as fast as 24 to 72 hours after the event. Every sale appears in the organizer's Blend dashboard as it happens, with the ticket price, the fee and who paid it on separate lines, so the payout matches what the dashboard shows.
What happens to the fee if an event is cancelled?
If an event is cancelled, Blend returns the face price of each ticket to the buyer, and the fee is not refunded. Buyers who cannot attend an event that goes ahead can transfer their ticket to someone else from their ticket.
How does Blend's pricing compare with other ticketing platforms?
Blend publishes its fee on this page and lets organizers open an account and sell the same day. Platinumlist, Ticketmaster and Tick'it start organizers with a call or a demo.
| Pricing | | Platinumlist | Ticketmaster | Viagogo | ihjoz | Tick'it |
|---|---|---|---|---|---|---|
| Organizer fee published on its site | Yes: 8% per ticket, or 2 US dollars under 20 | Not published | Not published | Not an organizer tool | Yes, on its pricing page | Not published |
| Organizer chooses who pays the fee | Yes: buyer, organizer or a split | Not stated | Not stated | Not an organizer tool | Not stated | Not stated |
| How an organizer starts | Self-onboarding at organizer.blendapp.ai | Book a call | Work with us, sales call | Not an organizer tool | An organiser profile, then "Contact us" for promotion, door scanning and payouts | Get started or book a demo |
| When the organizer is paid | As fast as 24 to 72 hours after the event | Not stated | Not stated | Not an organizer tool | By check or wire, 7 to 10 business days after the event | Not stated |
| Free events | Free for organizer and guests | Not stated | Not stated | Not an organizer tool | Free features for free events | Not stated |
| Deal for large organizers | A proposed deal | Not stated | Contracts with venues and promoters | Not an organizer tool | Not stated | Book a demo |
Sources, read : Platinumlist for organisers, Ticketmaster business, ihjoz pricing, ihjoz features, ihjoz getting started, Tick'it. "Not published" means the company's site does not state an organizer fee.
Viagogo is a reselling platform, so its fees are charged to sellers and buyers of resold tickets, not to organizers. See the full module by module comparison on Blend vs Platinumlist, Ticketmaster and Viagogo.
Is Blend's pricing a good deal for event organizers?
Blend's pricing is built so the organizer knows the cost before the first ticket sells: one published fee, a choice of who pays it, free events at no cost and a proposed deal when an operation grows.
The verdict: Blend is AI-native event commerce with one clear fee: 8% per ticket, or 2 US dollars under 20, paid by the buyer, the organizer or both as the organizer chooses, with free events free and a proposed deal for large organizers.
Questions about Blend pricing
Blend charges 8% per paid ticket, or a fixed 2 US dollars on tickets priced under 20 US dollars. Free tickets carry no fee, and there is no setup cost.
The organizer chooses, per event: the buyer pays it at checkout (the default), the organizer absorbs it, or the two split it, for example 4% each.
Yes. Free events on Blend carry no fee for the organizer or the guests, with registration, custom questions and QR check-in included.
Yes. Blend prepares a proposed deal for large organizers, venues and enterprises, priced around their events and what Blend runs for them on the ground.
Blend pays organizers as fast as 24 to 72 hours after the event, and every sale, fee and payout is shown in the Blend dashboard.