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Case study: community run club ticketing
From no data at all to a brand of its own: how Run Club Beirut runs on Blend
Run Club Beirut is one of Blend's oldest users: a community run club that went from collecting no data at all to its own domain, its own brand, and a full picture of its runners. Free runs and paid events now sit in the same system, under its own white-label site at runclubbeirut.com.
- 15+ free runs, 2 paid events
- Beirut & other locations, Lebanon
- Own brand: runclubbeirut.com
Published and last updated
- Ticketing, check-in & dataBlend
- Organized byRun Club Beirut
Run Club Beirut in photos
Run Club Beirut at a glance
Run Club Beirut is a community run club based in Beirut, Lebanon, with runs happening in Beirut and other locations the club chooses. It is one of Blend's oldest users, recurring on the platform for 15 or more free community runs and 2 paid events.
Blend (blendapp.ai), an event ticketing and registration platform for organizers in Lebanon and the UAE, runs registration for both free and paid runs, self-run QR check-in, and a fully white-label site at runclubbeirut.com, all under Run Club Beirut's own brand and domain.
- Run Club Beirut is a community run club in Beirut, Lebanon, and one of Blend's oldest users, with 15 or more free community runs and 2 paid events run on the platform.
- Free runs draw around 180 or more runners each, with around 200 registrations recorded across its two paid events.
- Both free and paid runs go through the same system, so every runner, paying or not, ends up in one shared database.
- Run Club Beirut runs entirely on its own brand and domain, runclubbeirut.com, a white-label site powered by Blend underneath.
- Run Club Beirut now has a full data intelligence layer from Blend, showing what its runners want and shaping how future runs are planned.
| Event | Run Club Beirut |
|---|---|
| Organizer | Run Club Beirut: three co-founders, Jack Kassabian, Christopher Saab and Hikmat Khattar |
| Event type | Community run club; runs happen in Beirut and other locations the club chooses |
| Editions on Blend | Recurring: 15+ free runs and 2 paid events |
| Registration | Mostly free runs, with some paid events, all through the same registration flow |
| Numbers | Around 180+ runners per free run; around 200 registrations across the 2 paid events |
| Blend's role | Registration for free and paid runs, self-run QR check-in, promo codes and guest lists, ads-to-page tracking, post-event data intelligence |
| Main Blend features used | White-label site, QR check-in and devices, promo codes, guest lists and invites, ads linking |
| Website | runclubbeirut.com, fully white-label, on Run Club Beirut's own brand and domain |
What is Run Club Beirut?
Run Club Beirut is a community run club: free group runs open to anyone, plus occasional paid events, organized by three co-founders, Jack Kassabian, Christopher Saab and Hikmat Khattar. Runs happen in Beirut and in other locations the club chooses, drawing a recurring crowd of around 180 or more runners to each free session.
Before Blend, the club was not one of Blend's newest signups looking for a first platform. It is one of Blend's oldest users, period, having run its registrations on Blend for 15 or more free community runs and 2 paid events to date.
The problem before Blend: no data, no brand, no way to optimize
Before Blend, Run Club Beirut used nothing: no registration platform, no attendee list, no system of any kind. The club was not collecting any data on who showed up to its runs.
Without that data, the team had no way to know what its attendees wanted or what to give them, and no way to optimize its runs around its own community. A growing club with a loyal following had no record of who that following actually was.
How Run Club Beirut runs on Blend
Run Club Beirut now runs registration, check-in and its own branded site on Blend, all from one system. It is the same event ticketing platform organizers in Lebanon use for everything from outdoor cinema to product launches.
Registration for free and paid runs, in one system
Both kinds of run go through the same registration flow, so every runner ends up in one database whether they paid for that session or not.
Full white label on their own domain
runclubbeirut.com is Run Club Beirut's own website, their own brand, their own domain, powered by Blend underneath, with no Blend branding visible to runners.
Self-run QR check-in
Blend trained Run Club Beirut's own team to check runners in, so the club knows who actually showed up to a run, not just who signed up for it.
Promo codes, guest lists and ads
The full toolkit a run club can benefit from: discount codes, invited guests and ad campaigns linked to the page, all connected to the same attendee data, plus the organic traffic of blendapp.ai on top of their own site.
A data intelligence layer
Run Club Beirut can now see what its attendees like and shape future runs around it: the data layer the club had no way to build on its own before Blend.
The moment that proves it: a community that became a brand
Run Club Beirut is proof that a ticketing platform can carry a community through years of growth, not just a single event: free and paid, small run and sold-out run, all on one system.
Edge cases Blend handled
Free and paid on one platform15 or more free community runs and 2 paid events, the same runners, the same data, with no separate system for the events that happen to charge for a ticket.
High-frequency recurring eventsAround 180 or more runners, again and again, without rebuilding a registration setup from scratch each time.
A community that became a brandEverything now sits in one place: one website, their own brand, their own domain: runclubbeirut.com, not a generic listing page.
What running on Blend showed
Across 15 or more free runs and 2 paid events, Run Club Beirut went from an organizer with no data at all to one with a full picture of its runners, and a white-label site built to carry that growth under its own name.
15+free community runs held on Blend
180+runners at a typical free run
~200registrations across the 2 paid events
3co-founders running the club
| Type | Count on Blend | Typical turnout | Status |
|---|---|---|---|
| Free community runs | 15+ | ~180+ runners | Ongoing, recurring |
| Paid events | 2 | ~200 registrations | Held |
Why this case study matters
Run Club Beirut is one of Blend's oldest users, which makes it the clearest proof that Blend holds up over years of recurring use, not just a single big night. It went from collecting no data at all to a full data intelligence layer and a site that is entirely its own: runclubbeirut.com, under its own brand and domain. The same organizers are also behind Bike Club Beirut, extending the same approach to a second community.
Questions about Run Club Beirut and its ticketing
Run Club Beirut is a community run club based in Beirut, Lebanon. It holds free community runs and occasional paid events, with runs happening in Beirut and other locations the club chooses.
Run Club Beirut is organized by three co-founders: Jack Kassabian, Christopher Saab and Hikmat Khattar.
Before Blend, Run Club Beirut had no registration platform and collected no data on who attended its runs, leaving the club with no way to know what its community wanted or to optimize future runs around it.
Run Club Beirut has run 15 or more free community runs and 2 paid events on Blend, recurring, which makes it one of Blend's oldest users.
Around 180 or more runners attend each free run, and around 200 registrations have been recorded across its two paid events (whether that figure is per event or combined is still being confirmed).
Yes. On Blend, Run Club Beirut runs both free community runs and paid events through the same system, so every runner, paying or not, lands in one shared database instead of two separate tools.
Yes. Run Club Beirut has run 15 or more recurring free community runs on Blend, each drawing around 180 or more runners, without rebuilding its registration setup from scratch each time.
Yes. runclubbeirut.com is Run Club Beirut's own white-label site, on its own brand and domain, powered by Blend underneath.
Blend trained Run Club Beirut's own team to check runners in by QR code, so the club knows who actually showed up, not just who registered.
Yes. The same organizers behind Run Club Beirut also run Bike Club Beirut.
Blend (blendapp.ai) is an event technology platform for organizers in Lebanon, the UAE and the wider GCC. It combines online ticketing, access control with QR door scanning, white-label event websites, and live sales and entry data in one system.
From the run to your event
Take what ran at Run Club Beirut to your own community
- The systemRun free and paid events togetherThe same setup Run Club Beirut uses: free runs and paid events through one registration flow, so every attendee, paying or not, lands in one database.See free and paid registration
- The brandGet your own domainA fully white-label site on your own domain, like runclubbeirut.com, powered by Blend underneath.See white-label sites
- The dataTurn registrations into insightThe same data layer Run Club Beirut built from nothing: every free and paid registration feeding one picture of what your community actually wants.See data intelligence on Blend
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Put your next event
on Blend.
Registration for free and paid events, a data intelligence layer that shows what your community wants, and a fully white-label site on your own domain: the same system that runs Run Club Beirut. Free to start, no card required.