Christmas 2026 case study: three productions, powered by Blend

• The three productions
• Eight months
• Own website
• End to end
• Roles and access
• Real moments
• Press and premieres
• Fintech and channel partners
• Fintech POS
• Integrations
• 800+ staff
• Data privacy
• Thanks to Blend
• For your event
• Questions

What did Blend run for Christmas 2026 in Lebanon?

• Christmas Around the WorldSeaside Arena, Beirut Waterfront Hall 129 November to 23 December 20268 country zones, a daily Main Stage show, 200,000+ expected
• Noël WondersBeirut Hall, Sin el Fil11 to 23 December 2026, 13 datesCircus, illusion and aerial acts, 60,000+ expected
• Balloons WonderlandCasino du Liban, Jounieh11 to 13 December 2026, 7 showsFully seated, 5 seating tiers, 15,000+ expected

• 

  Christmas Around the World, the official video, 0:34

• 

  Noël Wonders, the official video, 0:31

• 

  Balloons Wonderland, the official video, 0:30

The three official videos above were produced by AndMore Ventures and point every viewer to the same place: the official tickets, sold on Blend and on andmoreventures.co.

By AndMore's own numbers it is the biggest pre-Christmas season in Lebanon: 270,000+ expected attendees across the three productions and a marketing budget above 1.2 million US dollars. Every ad, every link and every partner channel bought with that budget sends buyers to one place, Blend's inventory, so every dollar of marketing is measured to the ticket it sold.

Each production is a parent event on Blend, and each show inside it is a sub-event with its own date, seat map, ticket types and guest list: the Home Alone Movie Experience at Christmas Around the World and Maritta Hallani Live at Noël Wonders are two of the more than 27 shows. Buyers see one season on Christmas in Lebanon; AndMore sees every show separately in one Blend console.

How long did it take to prepare three Christmas events on Blend?

Eight months, from the first event draft to the first show on 29 November 2026. Blend did not shorten the creative work: the villages, the shows and the artists took the time they take. What Blend removed was the technical chain around them, so AndMore's team spent those months on the production, not on joining five vendors.

1. Build the seasonThree parent events, 27+ shows as sub-events, seat maps drawn for every seated venue, ticket types and village passes
2. Connect the websiteandmoreventures.co wired to the same Blend inventory, with seat selection and checkout powered by Blend
3. Open the partner accountsPR agencies, media partners, sponsors and the fintech partner given roles scoped to their shows
4. Press and premieresPress conferences and avant-premieres run as private, invitation-only sub-events
5. Ready the ground800+ staff devices paired with codes, gates, booths and roles set from the dashboard

Can Blend power an organizer's own white-label website?

This is the part most organizers worry about: will a white-label site stay in sync with the ticketing behind it? On Blend there is nothing to sync, because there is one inventory. A seat bought on andmoreventures.co turns unavailable on Blend in the same moment, and the reverse.

Blend also sends its own traffic. The same productions are listed on Blend's Discover page and in the Blend app, so buyers who never heard of AndMore find the shows on Blend and buy into the same seat map, under AndMore's name. The organizer keeps its own brand and its own domain, and gains a second front door. Blend is AI-native event commerce, the Shopify for events, with a marketplace built in.

How did Blend white-label AndMore Ventures from end to end?

What everyone sees: AndMore

1. Website andmoreventures.co
2. Seats and checkout AndMore's box office
3. Tickets and messages AndMore's PDFs, email and WhatsApp
4. Partners Logins for press, sponsors and Monty
5. The ground Gates, box offices, bars
6. POS Monty's terminals
7. Data AndMore's dashboard

1. Website Powered by Blend
2. Seats and checkout Blend seat maps and checkout
3. Tickets and messages Blend tickets, Wallet passes, reminders
4. Partners Blend roles and invitation partners
5. The ground BlendOS on every device
6. POS Integrated with Blend
7. Data One Blend record

Thanks to Blend, AndMore did not stitch a website builder, a ticketing tool, a messaging tool, a POS supplier and a scanner company together. Everything is integrated end to end on Blend: the buyer who clicks an ad lands on andmoreventures.co, picks a seat on Blend's seat map, receives the ticket on WhatsApp, walks through a BlendOS gate and pays at a Monty terminal, and every step lands on the same record in AndMore's Blend dashboard.

How does Blend give press, PR agencies and sponsors their own access?

AndMore Ventures runs Christmas 2026 on one Blend organizer account. Inside it sit 150 PR agency users, the media partners, the sponsors, the fintech partner, the box office and the ground team, each with their own login and role. Nobody shares a password, and the organizer can change or revoke any access in one click.

What real problems did Blend solve before the doors opened?

1. 01

   A media partner who wanted to fill one show

   The ask: Fill empty seats on one specific show with her own guests, without calling AndMore for every name.

   On Blend: Blend made her an invitation partner on that show only, with access to its seat map. She picked the seats and issued the tickets herself, up to the limit AndMore set.

   The result: Her guests received their ticket PDF by email and WhatsApp, and AndMore saw every seat she filled, live.

2. 02

   PR agencies that needed one private show

   The ask: See the seating of one private show to place press and guests, and nothing else.

   On Blend: Blend scoped each agency's role to that one seat map: no other show, no sales numbers, no buyer data.

   The result: 150 PR agency users worked inside AndMore's account without one of them seeing a ticket sale.

3. 03

   A fintech main sponsor with its own channels

   The ask: Sell tickets through its own channel partners and watch the results itself.

   On Blend: Blend integrated AndMore's fintech partner Monty, and gave its channel partners branch dashboards that sell into the same inventory.

   The result: Monty monitors its channels live, and AndMore reconciles every branch from the same console.

4. 04

   Buyers who wanted to pay on delivery

   The ask: Let a share of the audience pay in cash when the tickets reach them.

   On Blend: Blend connected Aramex cash on delivery for this enterprise client only, on the same orders and the same seats, with its own procedure and support.

   The result: Cash on delivery is not a standard Blend payment method. Blend built it for AndMore because enterprise clients get the integrations, procedures and support their event needs.

How does Blend run press conferences and avant-premieres?

Every press conference and avant-premiere for the season ran on Blend as a private sub-event: invitation only, with its own guest list and its own seat map where the room is seated. Invitations went out from Blend, each guest received a ticket PDF by email and on WhatsApp, with Apple Wallet and Google Wallet passes, and reminders went out before the day. At the door, the same QR was scanned by BlendOS, so AndMore knew which journalist, sponsor and guest arrived.

• Private sub-events
• Invitations
• Ticket PDFs
• Email
• WhatsApp
• Reminders
• Apple Wallet
• Google Wallet
• Door scan

How do fintech partners and channel partners see their sales on Blend?

Blend integrated AndMore's fintech partner Monty, going the extra mile for an enterprise client. Monty is the main sponsor of the season and sells through its own channel partners. On Blend, each channel partner works from a branch dashboard: it sells into the same seat maps, prints or sends the ticket, and closes its day with settlements and Z-reports. Monty sees its own channels, AndMore sees all of them, and no sale lives outside Blend.

Buyers online pay by card, Apple Pay, Google Pay, and Whish on US dollar events. For this season Blend added Monty and Aramex cash on delivery to AndMore's checkout, for this enterprise client only, with the procedures and support that come with them.

How does Blend run the fintech partner's POS on the ground?

• Box officeWalk-in tickets sold at the venue on BlendOS, into the same seat map and guest list as online sales.
• Monty POS terminalsCard payments at the tills and booths go through Monty and land in Blend, per till and per staff member.
• Cashless and barsTop-ups, cash-outs and bar sales on Blend's cashless wallet, reconciled with the POS takings.
• GatesEvery ticket scanned by BlendOS, whether it was bought online, at a branch or at the box office.
• Channel branchesMonty's channel partners sell from their own Blend branch dashboards, closed with settlements and Z-reports.
• One data setTickets, entries, POS sales and top-ups on one record, live, for AndMore and, within its scope, for Monty.

This is the pain point most enterprise organizers name first: the payment partner's terminals report to one system, the ticketing to another and the gates to a third, and nobody can say what the night made until days later. Thanks to Blend, AndMore sees it as it happens, and Monty sees its own channel without seeing anything else.

Which integrations did Blend connect for Christmas 2026?

• Ads and trackingMeta, Google Ads, TikTok Ads, X Ads and Google Tag Manager, so every campaign is measured to the ticket.
• MessagingWhatsApp and email for tickets, invitations and reminders, from the organizer's own sender.
• Team toolsSlack alerts, plus Zapier and Make to push Blend events into any other system.
• PaymentsCard, Apple Pay, Google Pay and Whish, with Monty and Aramex cash on delivery built for AndMore only.
• The websiteandmoreventures.co on Blend's seat map, checkout and inventory.
• The groundBlendOS on every gate, box office and booth, paired from the dashboard.

The custom work is the point of this case study. Blend's 400+ integrations cover most organizers, and an enterprise client like AndMore gets integrations built for its own partners on top, on the same account and the same data.

How many staff can run on one Blend system?

• Christmas Around the WorldSeaside Arena, 25 days450+
• Noël WondersBeirut Hall, 13 dates200
• Balloons WonderlandCasino du Liban, 7 shows150

More than 800 on-ground staff work the three productions on one Blend system. Every device, Android or iOS phone, tablet or POS machine, runs BlendOS with a code issued from the dashboard, and every person has a role: gate, box office, upgrade, cashless, bar or supervisor. AndMore watches entries, sales and takings live across the three venues. See access control and cashless payments for how the ground runs.

How does Blend keep partner and buyer data private?

Blend is built with GDPR compliance, and scoped roles are how it holds in practice. A PR agency sees a seat map, not a buyer list. An invitation partner sees the guests she invited, not the others. A channel partner sees its own branch. The buyer data belongs to AndMore Ventures, the organizer, and every change of access is recorded, so 150 agencies and dozens of partners can work in one account without one record leaking to the wrong person.

What does the organizer have, thanks to Blend?

• Its own websiteandmoreventures.co sells every show, with Blend's seat maps and checkout behind it.
• A second front doorBlend's Discover page and app send buyers into the same inventory, under AndMore's name.
• Every partner on a role150 PR agency users, media partners, sponsors and Monty, each scoped to what they may see.
• The ground under control800+ staff, gates, box offices, cashless and Monty's POS on BlendOS, from one dashboard.
• All the dataEvery ticket, invitation, entry, POS sale and top-up on one record, owned by AndMore.
• Custom work when neededMonty and Aramex cash on delivery built for this enterprise client, with their own procedures and support.

What can other organizers copy from AndMore's Christmas on Blend?

1. 1

   Put every show on Blend as a sub-event

   One parent event per production, one sub-event per show, each with its own seat map and guest list.

2. 2

   Keep your own website, on Blend's inventory

   Your domain and your brand in front, Blend's seat map and checkout behind, Blend's Discover page and app as a second front door.

3. 3

   Give every partner a scoped role

   PR agencies, media, sponsors and fintech partners each get their own login, limited to their shows and numbers.

4. 4

   Let partners issue their own tickets

   Invitation partners pick seats and send tickets themselves, up to the limit you set.

5. 5

   Ask for what you need

   Blend's 400+ integrations cover most events, and Blend builds custom ones for enterprise clients, as it did with Monty and Aramex cash on delivery.

Talk to Blend about your season, or see how Blend compares with the other platforms, module by module.

Can Blend handle an event season this size from A to Z?

Yes. Christmas 2026 put three productions, 27+ shows, 270,000+ expected attendees, 150 PR agency users, a fintech main sponsor with its own POS and channels, a white-label website and 800+ staff on one Blend account, prepared over eight months.

The verdict: For large, multi-show events, Blend is the back end that controls everything: the organizer's own website on Blend's inventory, a scoped role for every press, sponsor and fintech partner, the fintech partner's POS and the whole ground on BlendOS, and all the data on one record, thanks to Blend.