Seat maps: let buyers pick their own seats and tables

What is a seat map, in one answer?

A seat map is a drawing of your venue that buyers use to choose where they sit. Every seat or table on it is a place that can be sold once: when a buyer picks it, it is theirs, and nobody else can buy it.

Without one, a seated event sells general tickets and sorts out seats at the door, which means queues, arguments over the good rows and couples split across a hall. With one, the seat is decided when the money is paid.

It also sells better. Buyers who can see the room choose with confidence, groups book together, and the best seats can carry a better price as their own ticket type.

Who uses reserved seating?

Any event where where you sit is part of what you paid for.

• Theatres, shows and concerts in seated halls, where the front rows and the balcony are different products.
• Galas, dinners and weddings sold by the table, where a group wants to sit together.
• Family shows that run several times a day, where every showing has the same room and its own seats.
• Conferences with seated sessions or reserved tables for sponsors and partners.

Concert ticketing on Blend

How does a seat map work on Blend, step by step?

• Draw the room in your dashboard on the web: rows and seats, sections, and tables.
• Attach the map to your event, so buyers see it on the tickets page.
• Buyers pick their seat or table on the map and go to checkout. While they pay, the seat is held for them.
• Each ticket is issued with its seat, by email, on WhatsApp and in the Blend app.
• At the door, the scan shows which seat the ticket belongs to, so staff can point guests the right way.

Should you sell seats or tables?

Sell seats when people come alone or in pairs and the view matters: a show, a concert, a talk. Sell tables when people come in groups and the night is about sitting together: a gala, a dinner show, a club with bottle service.

Many rooms mix both: tables near the stage and rows behind them. Draw the room as it really is; the buyer sees the same plan they will walk into.

Keep the plan readable on a phone. Most buyers choose their seat on a small screen, so clear section names and a visible stage matter more than detail.

Name sections the way your audience already talks about the room: "Front stalls", "Balcony", "Table 12". A buyer who knows the venue should find their favourite spot without zooming in.

Which modules work with seat maps?

A seat map sits inside the same event as everything else you set up, so the rest of your toolkit is there beside it.

• Ticket types and price waves. See how to price tickets in waves.
• Discount codes and presale access codes, for partners, members and early fans.
• Door scanning on your staff's own phones, with the seat shown on each scan.
• Your contacts, so the people who sat in the front rows hear about the next show first.

Discount and promo codes

Which events use seat maps on Blend?

Balloons Wonderland, one of AndMore Ventures' three Christmas productions, sells reserved seats picked on a seat map for its shows at Casino du Liban from 11 to 13 December 2026. Buyers choose their seats on the map, and every ticket is issued on Blend.

The AndMore Ventures Christmas case study

How do you switch on a seat map?

Create your event, then open the seating editor in your dashboard on the web (it is not in the phone app) and draw the room. Check the plan on your own phone before you publish, and buy one test seat to see what your buyers will see.

Create your event