This policy explains how Blend uses cookies and similar technologies on its website and applications. It forms part of our Privacy Policy.
Cookies are small text files stored on your device when you visit a website or use an app. Similar technologies include SDKs, pixels, tags, local storage and device identifiers. They help a service function, remember your choices, understand usage, and support marketing.
| Category | Purpose | Can you turn it off? |
|---|---|---|
| Strictly necessary | Core functions: signing in, securing your session, checkout, fraud prevention, load balancing. The Platform cannot work properly without these. | No, they are essential |
| Functional | Remember your preferences, language, and settings to improve your experience. | Yes |
| Analytics | Understand how the Platform is used so we can measure and improve performance, on an aggregated basis. | Yes |
| Marketing & advertising | Measure campaigns and deliver relevant ads, including matched-audience targeting through partners such as the Meta pixel. | Yes |
| Name / provider | Category | Purpose | Typical duration |
|---|---|---|---|
| blend_session (Blend) | Strictly necessary | Maintains your signed-in session | Session |
| blend_csrf (Blend) | Strictly necessary | Security and request protection | Session |
| blend_prefs (Blend) | Functional | Stores language and display preferences | Up to 12 months |
| _analytics (analytics provider) | Analytics | Aggregated usage measurement | Up to 24 months |
| _fbp / Meta pixel (Meta) | Marketing | Campaign measurement and audience targeting | Up to 3 months |
Some cookies are set by third parties we work with, including analytics, advertising (such as Meta) and payment providers. Their use of data is governed by their own privacy and cookie policies. We do not control third-party cookies.
Some browsers offer a “Do Not Track” signal. Because there is no common industry standard, the Platform does not currently respond to these signals, but you can manage cookies as described above.
We may update this policy from time to time. We will post the updated version with a new effective date.
Questions about cookies: privacy@blendapp.ai
Blend FZC LLC, Business Centre, Sharjah Publishing City Free Zone, Sharjah, United Arab Emirates.