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Blend modules
Sell tickets on your own website
You can sell tickets under your own brand in three ways: link a ticket button on your site to your Blend event page, build a ticket site on your own domain in Blend's store editor, or have a developer connect your existing site to Blend's checkout. Whichever you choose, every sale lands in the same Blend dashboard, with the same tickets and the same door scanning.
Why sell tickets on your own website?
Because your audience already goes there. Every link that sends a buyer from your site to an unfamiliar page is a moment they can get distracted, compare prices or leave. Selling under your own brand keeps your name in front of them until the ticket is in their inbox.
It also keeps your marketing in one place: your posts, your ads and your newsletter all point to one address you own. And every buyer lands in your contacts on Blend, with their answers and their ticket, so the next announcement goes straight to the people who bought last time.
What are the three ways to sell on your own site?
Pick the one that fits the site you have and the time you have. You can start with a button today and move to your own domain later, without changing the event.
- A ticket button. Add a "Buy tickets" button to your site that opens your event's page on Blend. It takes a minute and works on any website.
- A ticket site on your own domain. The store editor builds a site with your brand, and you connect your own domain, so your ticket links open on your address.
- Your site connected to Blend's checkout. A developer uses your publishable key and the domains you allow to call Blend's checkout from your existing site.
How do you build a ticket site on your own domain?
It needs no developer, and the site sells with Blend's checkout behind it.
- Create your event on Blend with its tickets, prices and questions.
- Open the store editor, choose a template and add your brand.
- In the event's White labeling tab, add your domain and verify it with the DNS record it shows you.
- Publish. Your ticket links now open on your own domain, and checkout is marked "Checkout powered by Blend".
- Tickets arrive by email, on WhatsApp and in the Blend app, and every sale shows in your dashboard like any other.
Which sites sell on Blend this way?
Step Dubai 2027 built its ticket site, step.blendapp.ai, in Blend's store editor, and every pass sells on it with checkout marked "Checkout powered by Blend".
See more ticket sites organizers run on Blend in the best event websites.
What does a developer need to connect an existing site?
Two things from the event's White labeling tab: the publishable key, which identifies your account to Blend's checkout, and the list of allowed domains, which says which of your sites may use it. With those, your site can show your events and send buyers to checkout without a second ticketing system to keep in sync.
The Blend Partner API is documented publicly at apidocs.blendapp.ai, and developers who build deeper integrations can also use webhooks, so sales and check-ins reach your own tools as they happen.
Which modules work with your own website?
Everything you set up on the event applies wherever it is sold: ticket types and waves, discount codes, promoter links, seat maps and door scanning. A buyer who paid through your website is checked in the same way as one who paid on Blend.
What should you check before you go live?
- Buy one ticket yourself through your site, on a phone and on a computer.
- Check that the confirmation email and the WhatsApp ticket arrive, and that the QR code scans at a test door.
- Make sure every post and ad links to the same ticket page, so buyers never land on an old one.
- Keep the event's details (date, time, venue, refund terms) the same on your site and on Blend.
Questions
Frequently asked questions
Yes. Add a ticket button that opens your Blend event page, build a ticket site on your own domain in the store editor, or have a developer connect your site to Blend's checkout with your publishable key.
Yes. Add your domain in the event's White labeling tab and verify it with the DNS record it shows you; your ticket links then open on your own address.
Not with a copy-and-paste snippet. A ticket button works on any site, and a developer can connect your site to Blend's checkout with your publishable key and your allowed domains.
Yes. The Blend Partner API is documented publicly at apidocs.blendapp.ai, and webhooks send sales and check-ins to a developer's own tools as they happen.
Next step
Switch it on for your next event