A talent show judged by Roudy Hamawi and Sushi Expert, run on Blend

The Talent Show at a glance

The Talent Show was a one-night live entertainment competition at Le Theatre in Dekwaneh, sponsored and organized by the brand Zactionary. Influencers Roudy Hamawi and Sushi Expert entertained the crowd with performances and comedy, then judged the night's talent competition, with the winner earning a professional studio recording session.

Blend (blendapp.ai), an event ticketing and registration platform for organizers in Lebanon and the UAE, ran the ticketing for the whole night: a $20 general admission ticket sold online, a separate ticket type set up for performers, and QR check-in at the door, all on one system Zactionary ran without an event agency.

• The Talent Show was a live competition at Le Theatre, Dekwaneh, sponsored and organized by Zactionary, with influencers Roudy Hamawi and Sushi Expert performing and judging.
• Zactionary logged into Blend and set up the entire event themselves, every detail from the ticket types to the pricing, without help from Blend's team or an event agency.
• General admission was a single $20 ticket, sold entirely online through Blend, with no door or cash sales.
• Zactionary set up a separate ticket type for performers distinct from the audience, alongside the general admission ticket, on the same Blend event page.
• 117 people completed registration for the Talent Show, and all 117 of them checked in on the night, a 100% check-in rate tracked through Blend's QR scanner.
• The winner of the competition, chosen by Roudy Hamawi and Sushi Expert, received a professional studio recording session as the prize.

• What is the Talent Show
• The challenge
• How Blend was used
• The edge cases
• Results
• Questions

What is the Talent Show?

The Talent Show was a brand-sponsored night of live entertainment: a one-off competition held at Le Theatre in the Freeway Center, Dekwaneh, Lebanon. Zactionary, the brand behind the idea, came up with the concept and brought it together, including finding the venue and organizing the show.

The draw was Roudy Hamawi and Sushi Expert, two influencers who performed for the crowd with sets, comedy and more, then sat as judges on the talent competition itself, watching the night's performers and choosing a single winner. The prize was not cash: it was the opportunity to record an original song in a professional recording studio.

The challenge: one night, two different audiences

A talent show is not a single-audience event. Zactionary needed to sell tickets to the crowd coming to watch, while also giving performers a separate way to register for a spot on stage, all for a one-night format with recognizable names attached and no room to get the door wrong.

Like many brand-sponsored shows, there was no dedicated events team behind it: Zactionary needed a system that could sell a straightforward general admission ticket, keep a separate track open for performers, and check everyone in cleanly on the night, without hiring an event agency to run it.

How the Talent Show ran on Blend

The Talent Show ran its ticketing and check-in on Blend, the same event ticketing platform organizers in Lebanon use for everything from community runs to product launches. Zactionary logged in and built the whole event themselves, no setup help from Blend's team required.

1. 1

   A simple general admission ticket

   Entry was a single $20 "Attendee" ticket, sold online, with no door or cash sales to manage on the night.

2. 2

   A separate ticket type for performers

   Alongside the general admission ticket, Zactionary set up a "Talent Show Participant" ticket, giving performers their own registration path distinct from the audience.

3. 3

   Online checkout, start to finish

   Every completed registration came through Blend's online checkout, so the full guest list existed before anyone arrived.

4. 4

   QR check-in at the door

   Entry at Le Theatre was scanned on Blend, giving Zactionary a real record of who actually showed up, not just who bought a ticket.

5. 5

   A full record of the night, after the fact

   Afterward, every ticket sale and check-in from the night was there in Blend for Zactionary to review, down to how each guest paid.

The moment that proves it: one event page, two kinds of guest

The Talent Show is proof that Blend can handle an event with two different kinds of guest on the same page, not just a single ticket type sold to one crowd.

What running on Blend showed

117 people completed their registration for the Talent Show, all through online checkout. On the night, all 117 of them checked in at the door, a 100% check-in rate, giving Zactionary a real attendance number to compare against tickets sold rather than guessing from the door.

Why this case study matters

A talent show built around two influencers and a live judging format is not a typical ticketed event, and it still ran cleanly on Blend: one ticket type for the crowd, a separate one for performers, online checkout from start to finish, and a QR-scanned record of who actually walked through the door at Le Theatre.