Sell tickets in Dubai with a DET-registered ticketing provider.
Blend Live, the Dubai ticketing arm of Blend Group, combines DET-connected ticketing with Blend’s branded checkout and event entry tools. We help coordinate your ticketing setup so your team can move from preparation to ticket sales with a clear plan.
Registered with Dubai’s Department of Economy and Tourism as an API ticket seller.Blend Live For exhibitions, Sport & Recreational Events Tickets Selling LLC SOC. Registration covers the seller; each event still needs its own permits and ticketing approval.
Live for Step Dubai 2027Checkout in AEDQR entry from any phone
On sale now
Checkout powered by
Live ticket page on BlendStep Dubai 2027 · step.blendapp.ai
Who sells your tickets
Dubai ticketing through Blend Live. Powered by Blend.
Blend Live is the ticketing arm of Blend Group responsible for ticketed events in Dubai. It is the company registered with the Dubai Department of Economy and Tourism (DET) as an API ticket seller, so it is the seller you appoint when your event applies for ticketing. Blend is the technology underneath: the event page, checkout, organizer console and door scanning. You deal with one team from first call to event day.
An API ticket seller is a ticketing platform that DET has integrated with its e-ticketing system. DET requires ticket sellers for Dubai-based events to be integrated this way.
DETRegistered ticket sellerDubai
Ticket seller
Blend Live For exhibitions, Sport & Recreational Events Tickets Selling LLC SOC
Registered with
Dubai Department of Economy and Tourism (DET)
Designation
Registered ticket seller, integrated with DET’s e-ticketing system by API
Service area
Ticketed events in Dubai
Platform
Blend (blendapp.ai)
DET publishes its list of approved ticket sellers and registration providers on its Issue event tickets service page.
What we help you do
A clear path from ticketing setup to event entry.
Stage01
STAGE 1
Prepare the ticketing setup
We gather your event details, shape the ticket categories with you and coordinate what DET’s ticketing application needs from the seller side.
Ticket categories, prices, quantities and sale dates
Seller-side details for your DET ticketing application
Hands-on coordination beyond ticketing, if agreed
Stage02
STAGE 2
Launch ticket sales
Your event goes on sale on a Blend event page or your own branded ticketing website, with checkout in AED.
AED checkout by card, Apple Pay and Google Pay on supported devices
QR tickets by email and in the Blend app
Live sales and promoter codes in the organizer console
Stage03
STAGE 3
Welcome attendees
Entry runs on the same system that sold the tickets, so the door sees every valid ticket.
Scanning from any phone or the Blend scanner app
Repeat scans flagged, live guest list
On-site staff and scanning hardware
Other agreed event-day services
Part of the Blend platformStaffed or quoted separately, agreed in your proposal
The Dubai process
How your Dubai event goes live.
1
Tell us about the event
Date, venue, format, expected attendance and current permit status.
2
Coordinate permits and ticketing
We confirm who does what, the documents your application needs and the appointment of Blend Live as your ticket seller. DET asks organizers to consult their appointed ticket seller before submitting the ticketing application, and we review it with you.
3
Configure and prepare
Ticket categories, prices and the approved event details go into Blend, along with checkout and entry setup.
4
Open sales after the required approvals
Once the event has its approvals, we launch the ticketing experience and prepare for event-day operations.
Good to know
DET registration applies to the ticket seller. Your event still needs its own applicable permits and ticketing approvals.
The organizer or its authorized representative handles the event-permit application unless your agreed Blend service explicitly includes that work. Blend guides, coordinates and delivers the ticketing. Blend does not issue permits.
Process information reviewed against DET’s service pages on . DET’s pages are the authority if anything changes.
Live on Blend
Live now
See Blend ticketing in action.
Step Dubai 2027 is an upcoming two-day tech event at Dubai Internet City. Its ticket page runs on Blend under Step’s own branding, with checkout marked “Checkout powered by Blend”.
Event
Step Dubai 2027, 15th edition
Dates
3 to 4 February 2027 (upcoming)
Venue
Dubai Internet City Amphitheatre
On the page
Multi-day and single-day passes in AED, price tiers by date, startup packages
Screenshots of the public ticket page, captured 16 October 2026. Prices and availability on the live page may have changed since.
The full documentation checklist depends on the event. DET lists a passport copy of the event organizer and a venue NOC for all event permits, with extra requirements by event type. A ticketed event also needs a valid ticketed event permit, a venue NOC and an appointed ticket seller before the ticketing application.
Please don’t send permits, passports or other documents through the enquiry form. We’ll agree a secure way to share what’s needed after the first call.
Yes. Blend Live For exhibitions, Sport & Recreational Events Tickets Selling LLC SOC is registered with the Dubai Department of Economy and Tourism (DET) as an API ticket seller, which means its ticketing platform is integrated with DET’s e-ticketing system.
What is the relationship between Blend Live and Blend?
Blend Live is the Dubai ticketing arm of Blend Group and the company that sells tickets for Dubai events. Blend is the technology platform it uses: the event page, checkout, organizer console and scanning tools. You work with one team.
Does my event still need an event permit?
Yes. DET registration applies to the ticket seller. Your event still needs its own applicable permits and ticketing approvals. DET requires a permit for entertainment, sport, charity, religious and business events, and a ticketed event also needs a ticketing application that appoints an approved ticket seller.
Don’t assume a free or registration-only event is exempt. Check the requirements with DET, or ask us early.
Can Blend help with the ticketing application process?
Yes. We explain what DET asks for, confirm the details our system needs before you submit, and coordinate the appointment of Blend Live as your ticket seller. The organizer or its authorized representative submits the event-permit application unless your agreed Blend service explicitly includes that work. Blend does not issue permits.
Can we work with Blend if we already have an event permit?
Yes. Share the permit details and your ticketing status, and we will set up ticket categories and checkout around the approved event details.
Can tickets be sold on our own branded website?
Yes. Blend can run your event page and checkout on a branded ticketing website under your own domain, as it does for Step Dubai 2027 at step.blendapp.ai. The exact setup is agreed in your proposal.
What information do you need before quoting?
Event name, format and dates, venue, expected attendance and ticket categories, organizer contact and company details, your current permit status and your intended sales launch date.
Can Blend support check-in and on-site ticketing?
Yes. Ticket scanning from any phone camera or the Blend scanner app and a live guest list are part of the platform. On-site staff, dedicated scanning hardware and other event-day services are quoted separately when you need them.
How long does setup take?
It depends on how ready the event is, the scope we agree and the approvals your event needs. Ticket sales open only after the required approvals are in place. We give you a working timeline once we know your permit status and launch date.
Is DTCM ticketing the same topic as DET ticketing?
Yes. DET was previously known as Dubai’s Department of Tourism and Commerce Marketing (DTCM), and many organizers still search for DTCM ticketing. The current authority for Dubai event permits and ticketing is DET.
Does this service cover events outside Dubai?
No. Blend Live’s DET-registered ticketing service covers ticketed events in Dubai. Ticketing for events elsewhere in the UAE, Lebanon or other markets runs on the wider Blend platform as a separate service. See ticketing in the UAE.
Talk to the Dubai team
Planning a ticketed event in Dubai?
Tell us what you’re organizing and where you are in the process. We’ll help you map out the ticketing setup and next steps.
