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For organizers
How do you cut the queue at an event entrance?
You cut an entry queue by scanning faster at more points, keeping walk-in buyers out of the ticket line, and having guests arrive with their ticket already open. On Blend any staff phone becomes a door scanner with a code, walk-in sales run on their own lane, and your dashboard shows check-ins live so you can move staff to where the line is.
Why do entry queues build up?
A queue is arithmetic: guests arrive faster than the door can let them in. Most doors are slow for four reasons: too few scanning points, guests searching their inbox for the ticket, people buying at the same table where tickets are checked, and staff who can't answer a question without calling someone.
Arrivals also bunch. Most guests come in the same half hour, so a door that copes at nine collapses at ten.
So plan the door for the peak, not the average. Ask the venue when guests arrived at its last event of the same kind, and staff the door for that half hour, with someone free to walk the line and answer questions before guests reach the scanner.
How many scanners does a door need?
Enough that the busiest half hour clears. Count the guests you expect in that half hour, time a single scan with your own staff, and divide. Then add one, because a phone will run out of battery.
On Blend a scanner is a phone, not a device you rent: you create a scanner code per entrance in your dashboard, staff pair their own phone, and you can add more at the last minute or revoke one when a shift ends.
Place scanners where the line forms, not where the table is. A scanner can stand at the end of the line and check tickets while guests are still walking in.
How do you keep walk-in buyers out of the ticket line?
Give them their own lane. Someone paying at the door takes far longer than someone holding a ticket, and mixing the two slows both.
Walk-in sale turns a phone into a door till, on its own pairing code separate from the scanners, taking cash or Whish and issuing the ticket on the spot. Book Club Only runs a fast lane for guests who registered in advance and three walk-in lanes, and handled its 1 a.m. to 3 a.m. rush at under 30 seconds per attendee, including payment and a bracelet.
What can you do before guests arrive?
- Send tickets where guests will find them. Blend sends each ticket by email, on WhatsApp and in the Blend app, and you can offer Apple Wallet and Google Wallet passes.
- Tell guests in your last message to have the ticket open before they reach the door.
- Open the doors earlier than the programme starts, so arrivals spread out.
- Brief staff on the three questions they will hear most, so the line doesn't stop for each one.
How do you run the door with your own team?
Create a role code from your dashboard for each job: door scanning, walk-in sales, bar, or zone access. Your staff download BlendOS, enter their code and open only the screen for their job. At Taht El Amar the organizer's own team ran the door on Blend after one training session, with no Blend staff.
During the night, the live guest list shows who has checked in and who hasn't arrived, so you can move a scanner to the entrance that is backing up. Inner doors can run zone readers, so a VIP check doesn't hold the main line. For enterprise clients and large events, Blend's managers can also support on the ground and train your staff.
Questions
Frequently asked questions
A scan of a ticket that is already open on a phone takes a moment; paying at the door takes longer. Book Club Only handled walk-in payment and check-in at under 30 seconds per attendee during its busiest two hours.
Yes. You create a scanner code per entrance in your dashboard, and staff pair their own phones with it. No login is needed, and you can revoke a scanner at any time.
Give VIP its own scanner at its own entrance, and use zone readers at inner doors: they admit only the ticket types you tick, without spending the guest's entry.
Yes. Create a role code for each job; staff download BlendOS, enter their code and start. Taht El Amar's own team ran its door after one training session.
Send them aside, not to the back of the line. Their ticket is in their email, on WhatsApp and in the Blend app, and in their phone's wallet if they added it.
Next step
Fix it on your next event